Content Creation Workflow | Agency Command Center

1 Run Competitive Analysis Required

Before writing ANY content, you must analyze what's already ranking. This tells you what to write, how long it should be, and what signals to match.

                POST https://agencycommandcenter.ai/api/content-analysis

                {

                  "keyword": "your target keyword",

                  "location": "target city"

                }

The API returns:

Top 3 competitor word counts (match or beat)
H2 themes they cover
Whether they use EMQ in body copy
Trust signals to match
Content gaps to exploit

2 Apply EMQ Placement Rules

EMQ (Exact Match Query) placement is precise. Get it wrong and you either under-optimize or trigger spam filters.

Element	EMQ?	What to Do
URL	✅ YES	`/divorce-lawyer-queens/`
H1 / Title Tag	✅ YES	EMQ front-loaded in headline
Image Filenames	✅ YES	`divorce-lawyer-queens-court.jpg`
H2-H6 Headers	❌ NO	Use entities/related terms instead
Meta Description	❌ NO	Benefit-focused, natural language
Body Copy	⚠️ CHECK	Only if top 3 competitors have it
Navigation	❌ NO	Keep nav clean and user-focused
Schema Markup	❌ NO	Use natural service names

⚠️ Keyword Density is DEAD

Don't count keyword percentages. Write naturally. If you're thinking about density, you're doing it wrong. The EMQ rules above are your only optimization targets.

3 Fill the Content Brief

Use the Content Brief Template for every piece of content. It ensures you capture all required data before writing.

Business context (brand, service, location, differentiators)
Target audience (who, situation, emotional state, fears, wants)
Keyword data (primary, secondary, PAA questions)
Competitor research (top 3 URLs, word counts, gaps)
Local data (5+ neighborhoods, county, landmarks)
Copy inputs (kicker, H1, description, CTAs, testimonials)
Page structure (H2 sections, FAQ questions)

✅ Brief = Blueprint

A completed brief means the writer can execute without asking questions. No blanks = quality content.

4 Write Using Page Copy Templates

Follow the Page Copy Template SOP for the specific page type you're creating:

Homepage: Hero + Trust Bar + Services + Social Proof + Local Coverage + FAQ
Service Page: TLDR + Intro + Features + Process + Near Me + FAQ + CTA
City Page: 800-1,500 words, 5+ neighborhoods, unique content (not template swap)
Blog Post: TLDR first, answer PAA questions, internal links, local angle

💡 Dual Intent Rule

Every service page must address BOTH emergency intent ("I need this now") AND informational intent ("I'm researching"). Use TLDR for scanners, body for researchers.

5 Run Pre-Publish QA

Before any page goes live, verify these requirements:

Check	Requirement
Primary keyword + city	In first 100 words
Neighborhoods	5+ mentioned by name
County	Included at least once
TLDR summary	5 bullets at top of page
Testimonials	City-specific with name + neighborhood
Meta title	Under 60 chars / 600px width
Meta description	Best content in first 120 chars (mobile cutoff)
Generic phrases	ZERO ("leading provider", "team of experts")
External link	1+ to authoritative source

📋 Quick Reference: Copy Lengths

Element	Target
Kicker	10-15 words
H1 Headline	8-15 words
Hero description	20-40 words
Intro paragraph	150-200 words
TLDR bullet	8-15 words each
FAQ answer	40-80 words
Meta title	50-60 chars
Meta description	150-160 chars (120 mobile cutoff)
Service page	500+ words
City page	800-1,500 words
Blog post	1,000-1,500+ words

🚫 Never Write These

"We are a leading provider of..."
"Our team of experts..."
"Quality service you can trust"
"Contact us today for a free quote" (no specificity)
Any headline that could describe a competitor without changing words
Starting intro with "In this article we will..."