Extract the goldmine. Search terms that convert.

Keywords ≠ search terms. Pull the exact phrases users typed, track the full journey, and turn PPC winners into organic rankings you own forever.

Search Terms ≠ KeywordsSearch terms are the goldmine. Keywords are just the bid.

High impressions + low CTR = opportunity, not failureSpot demand before anyone else does.

Own 3 spots on the SERP: Ad + GMB + OrganicStack visibility and squeeze competitors out.

The Problem: SEO is flying blind

Missing intent data

SEO-only data hides the truth. You see rankings and clicks, but not the exact phrases people used, or why they bounced.

Without real search term data, you’re guessing which pages deserve attention—and wasting months chasing the wrong keywords.

The Solution: PPC data extraction

Buy the answers

PPC isn’t about buying traffic—it’s about buying DATA. Use paid clicks to reveal the intent, then build SEO around what already converts.

Search terms become organic targets. Micro-conversions show what to fix. Winners become permanent rankings.

Total Impressions

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Search demand visibility

Total Clicks

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Avg CTR —

Conversions

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Winning terms —

Spend

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Avg CPC —

Search Terms Dashboard

Opportunities: —

Search Terms ≠ Keywords. Search terms are the goldmine—see the exact phrases users typed, who converted, and where upside is hiding.

Opportunities Algorithm flags: High impressions + low CTR = opportunity, not failure.

Search Term	Impr.	Clicks	CTR	Conversions	Cost	Signal

Micro-Conversion Journey

Blame the page, not the keyword

Stage 1–4 tracking pinpoints exactly where intent dies so you can fix the page, not the keyword.

PPC → SEO Bridge

Own 3 spots on the SERP

GSC Status: Checking connection…

Transfer winning search terms → optimize organic pages → track Ad/GMB/Organic status.

Budget Intelligence

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10 clicks/day minimum rule: —

Daily spend pacing: —

Competition tier pricing: —

Negative Keyword Clusters

Think clusters

Think in groups, not singles. Cull waste fast with clustered negatives.

PPC → SEO Workflow

Upload CSV → Extract Winners → Bridge to SEO → Dominate SERP

1. Upload CSV

Import the search terms report (real queries).

2. Extract Winners

Surface converting terms & opportunity pockets.

3. Bridge to SEO

Turn paid winners into organic targets.

4. Dominate SERP

Own Ad + GMB + Organic with one term.